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Omer Asim Presents ‘Shrines II: Belief In Material Objects’ — A Scent Ceremony At Studio Rö, Milan
07 April 2025
A Ritualistic Exploration of Scent and Materiality during Salone del Mobile 2025
Milan, 7 April 2025 — On the evening of Monday, April 7th, Omer Asim unveiled the second chapter of their immersive series, Shrines II: Belief in Material Objects, in collaboration with master perfumer Sileno Cheloni. The scent ceremony was held at Studio RÖ in Milan, as part of the design city’s spiritual counterpoint to Salone del Mobile 2025.
Following its debut in London, the installation arrived in Milan reimagined—to respond to its new context. Shrines II invited a select group of guests into an intimate experience where scent, memory, and the resonance of objects merged into a singular moment of sensory introspection.
Co-creative directors Omer Asim and Maya Antoun brought their sculptural vocabulary into quiet conversation with Cheloni’s olfactory rituals. Known for his Sufi-rooted philosophy, Cheloni crafted an immersive, sacred encounter through bespoke incense and scent compositions, each one distilled in copper vessels and imagined as offerings.
Within the shadowed serenity of Studio RÖ, the ceremony took shape like a vision—fleeting, immersive, and quietly transformative. Guests were led through a choreography of scent and form, where talismanic objects became the focal point of a meditation on absence, memory, and impermanence.
At the heart of Shrines II lies a reflection on the fragile nature of material presence. As scent dissolves into the air and objects shift with time and touch, this collaboration invites guests to sit in stillness with change, both sensory and symbolic.
Visit (omer-asim.com) to learn more about the brand.
For media inquiries, interviews, or further details about the upcoming activations, please contact: studio@omer-asim.com
